Quality Farming in Eastern & Midwestern Winegrape Growing

The pursuit of excellence in winegrowing throughout the Midwest and East Coast begets far greater challenges than for headline viticulture regions, such as the West Coast and Europe; yet recent years have seen the region’s winemakers fielding challenges, such as weather, choice of varietal, and the forging of a bioregional identity, with tenacity and intrepid spirit. The game is on for these pioneers to settle upon the most suitable grapes, transcend daunting climatic changes, and craft a strong identity [...]

The New Press Machine: Bloggers and their Increasing Influence in the Industry

The changing role of bloggers in the world of wine marketing has infiltrated into the wine industry at last. USBevX 2017’s directed session, The New Press Machine: Bloggers and their Increasing Influence in the Industry will explore the role of this newest mechanism in getting your brand known. “I don't think this is a regional issue. The role of bloggers has changed a lot during the last few years, so this is a subject wineries all over the country can [...]

Learning from the Trailblazers

“Quality all comes down to one thing: vineyard practices,” according to Frank Morgan, moderator for the U.S. Wine & Beverage Industry Expo (USBevX) session entitled Pioneering the Commitment to Quality: A Roundtable Discussion with Winemaking Trailblazers. “This is the one factor that the pioneers in the Mid-West and East Coast winemaking industry have as the feature uniting them together. Often overlooked is the growing aspect,” says Morgan. “With regards to The Quality Revolution, the theme of USBevX 2017, there [...]

On-Trend Quality Techniques for Winemaking

Bringing winemaking trends directly to the winemakers themselves, Michael Attanasi, Coordinator at the Virginia Winemakers' Research Exchange, will be presenting a two-part discussion at the wine industry’s newest technical conference and exposition, US Wine & Beverage Expo 2017 (USBevX). Shooting for the highest quality of panel topics, speakers, and vendors that are currently trending for East Coast and Mid-western wineries and winemakers, organizers of the Expo have asked Attanasi to moderate two practical-application sessions: Whole Cluster Inclusion: Exploring Quality [...]

Quality-Focused Conference Created for Rising Eastern Wine Industry

By Dawn Dolan With the posh, power location of Washington D.C., the US Wine & Beverage Expo (USBevX) starts the conference theme “Quality Revolution” off with an air of authority. Honing the focus this year toward the burgeoning East Coast wine industry, the 2017 Expo should appeal to a broad range of wine & beverage industry principals. “Our first conference earlier this year was too broad,” acknowledges George Christie President of Wine Industry Network, the producer of the event. “We decided [...]

Opportunity Knocks: Challenges for Winery Associations

by Laura Ness Regardless of the size of a winegrowing region or the number of wineries or vineyards in it, the biggest challenge is continuing to attract visitors in an ever-evolving marketplace. For many of them, add the challenges of a not large enough budget, not enough hours in the day, and not enough hands on deck. With the inaugural Winery Association Leadership Conference only a few months away, the Wine Industry Advisor asked some wine associations to find out what [...]

Winery Association Leaders Converge in Washington, D.C. for Inaugural Conference

By Elizabeth Hans McCrone “You can’t find a successful wine region that doesn’t have a strong winery association tied to it.” So proclaims George Christie, President of the Wine Industry Network (WIN) and primary organizer of the Wine Association Leadership Conference (WALC) that’s taking place in conjunction with USBevX 2017, this coming February 22-24 in Washington, D.C. In addition to a full conference and trade show, USBevX 2017, the second annual Wine and Beverage Expo, will host a concurrent set of six [...]

BEVERAGE INSIGHTS FROM THE INAUGURAL USBEVX CONFERENCE

By Allison Levine, Foodable Contributor Times have changed for the beverage industry. The growth and proliferation of wine brands, craft beers, and spirits offer consumers more of a selection than ever before. Whereas in the past a consumer could be tagged as a READ FULL ARTICLE HERE

Beverage execs get together, agree ‘new normal’ has arrived for alcohol drinkers

Mark Barden of Eat Big Fish (left) moderated an insightful chat with beer writer Ethan Fixell concerning trends among millennial consumers. Held in Washington, D.C., the US Beverage Industry Expo (USBevX) is a conference produced by Wine Industry Network (WIN), but it’s not just about.. READ FULL ARTICLE HERE

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